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About Us

Give A Little Bit

From the very beginning, our goal has been to have fun and give something back to the community. We are very excited to be partnering with the Kelly Brush Foundation whose mission is to improve the quality of life for individuals living with SCI by purchasing adaptive athletic equipment for those with financial limitations, advocating for improved ski racing safety and supporting research to treat and cure paralysis due to traumatic spinal cord injury. 

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We are a little operation—two friends who spend the rest of our time with kids and as rehab therapists (speech/language and physical therapy). Back in 2008, we started dabbling in creating the perfect hair tie as a project with our two young daughters, Alex and Isabelle (also best pals). We all became experts in dyeing and tying in no time.

Our goal was to have some fun while teaching the girls a little bit about finances. Our deal was that they would donate half of the income to a local children's cancer foundation and put the other half toward horseback riding lessons (or maybe a toy!). The girls called themselves “Hold Your Horses” with the slogan “Ponytails with a Purpose.”


They spent several mornings selling at local events and got quite a following. By the end of the summer, they made a $300 donation to the Connor B Turnbaugh Foundation (financial support for local families living with childhood cancer) and paid for 3 lessons each! As the business (and the girls!) have grown and changed, we have continued to support causes near and dear to us with ongoing support for the CBT foundation as they have needed. We have also expanded to the Make a Wish Foundation, anonymous support for local individuals meeting tough life events, and NOW we are partnered with the Kelly Brush Foundation!

We continue to be thrilled and humbled buy all of the positive support and customer feedback. There is nothing better than hearing people love the ties as much as we do! The girls continue to host local sales while the Moms head up retail sales.



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